A comprehensive e-commerce report by IPG Mediabrands
Part of Asia's largest consumer insight study run by IPG Mediabrands in collaboration with Google, this report reveals the key psychological motivators driving the next wave of India’s consumer behaviour. Based on a detailed study of 7000+ shoppers, it explores online buying behaviour across demographics, industry categories and shopping platforms.
Key insights:
Traveltech 2.0: The next phase of digitally empowering the Indian Traveller
The report studies the state of affairs of the two of India's largest transportation modes, viz. buses and railways and the role of scope of digital platforms in providing value added services to the mass passengers of these two major modes of surface transportation in India.